Indian motorcycle manufacturer Royal Enfield is known for manufacturing retro styled motorcycles that have a very loyal following across the world. While the brand is popular for its classic styles, it also regularly comes out with special edition colorways and graphics to keep things interesting. Continuing this tradition, Royal Enfield has now launched new Military Silver color schemes for one of its best-selling models, the Bullet 350.
The Bullet 350 has been around for decades and is Royal Enfield’s most iconic model. With its classic thumped engine, simple styling and reliability, it has found fans globally. While the basic design has remained more or less the same over the years, Royal Enfield regularly introduces new paint schemes and graphics to give buyers more options. The new Military Silver colorways do exactly that by drawing inspiration from military-themed graphics of the past.
There are two new Military Silver color options launched – Military Grey and Military Green. Both feature silver as the base color along with distinctive graphics that give them an authentic military aesthetic. The Military Grey variant has a slate gray paint job with olive green pinstripes running along the fuel tank. It also features olive green panel lines and graphics. Royal Enfield’s logo at the front along with other badging comes in a sand beige color to complete the look.
The Military Green variant is painted in a darker olive green shade. It gets silver pinstripes along with panel lines and graphics in sand beige. Small Royal Enfield logos and badging come in silver to match the pinstripes. Both colorways feature blacked-out mechanical parts, wheels, and black seats for a stealthy look. Royal Enfield has kept the retro circular headlamp along with chrome accents to maintain the Bullet 350’s classic charm while infusing it with a military inspired modern twist.
In terms of specifications and features, the Bullet 350 Military Silver variants remain identical to the standard model. It continues to be powered by the familiar 346cc single cylinder, air-cooled engine which produces 19.8bhp and 28Nm of torque. This thumped motor is mated to a 5-speed gearbox. Suspension duties are handled by telescopic front forks and twin rear shock absorbers. Braking comes from a 280 mm disc up front and a 153 mm drum unit at the rear. Some key features include an analog instrument cluster, side stand indicator and a 12-litre fuel tank.
Royal Enfield has priced the new Bullet 350 Military Silver colorways very competitively. The Military Grey variant is priced at Rs. 1,62,365 while the Military Green option retails for Rs. 1,62,365 (ex-showroom Delhi). This makes them around Rs. 3,000 more expensive than the standard Bullet 350. However, considering the distinctive looks on offer, this premium seems quite reasonable. The new colors will be available across all Royal Enfield dealerships in India from immediate effect.
While the Bullet 350 has been around since 2008, it continues to be a strong seller for Royal Enfield in both domestic and international markets. Part of its enduring appeal lies in its classic styling, which has remained more or less unchanged over decades. However, the brand also understands the need to keep introducing new options to attract younger audiences. The Military Silver colorways do exactly that by adding a dash of modernity with their military-inspired aesthetics.
The military theme has found favor with motorcycle buyers globally in recent years. Brands like Honda, Kawasaki, Ducati, and Triumph have seen success with special edition models taking inspiration from military colors and graphics. For a brand like Royal Enfield which is known for its retro charm, drawing influence from the military is a clever move. It allows them to hold on to the Bullet 350’s classic character while making it appealing to a new generation of riders. The subtle yet distinct graphics are sure to turn heads while riding down the road.
In terms of demand, the new Military Silver options are expected to be popular choices, especially among younger buyers. The understated color schemes with stealthy undertones will appeal to an audience looking for something different from the standard Bullet 350. The competitive pricing will further boost sales. For existing Bullet 350 owners, these variants offer an opportunity to customize their ride with a fresh new military inspired paint job as well. Royal Enfield is also known to sell limited edition graphics kits which allow owners to change the color of their Bullet. The Military Silver graphics could be adapted into such aftermarket kits.
While the Bullet 350 continues its long production run with new additions, Royal Enfield is also expanding its lineup with newer modern classics. Models like the Interceptor 650, Continental GT 650 and Himalayan have helped the brand broaden its appeal worldwide. However, the Bullet 350 remains the one that started it all and still holds nostalgic value for many. The new Military Silver colorways are sure to spark fresh interest in what is essentially an automotive icon of India.
They represent a clever strategy to keep the iconic Bullet 350 relevant with changing tastes while holding on to its signature retro charm. Only time will tell if the colors become as iconic and collectible as some special editions from Royal Enfield’s rich history. But for now, they offer Bullet fans yet another reason to consider adding one to their collection.
Here are some key highlights about Royal Enfield rolling out new military silver colorways for the Bullet 350:
- Royal Enfield has launched new color options for the Bullet 350 in India, called Military Silver. This pays homage to the Bullet’s military roots.
- The new Military Silver colorway will be offered in two variants – Meteor Silver and Star Silver. Both feature a matte silver paint scheme.
- Meteor Silver has subtle graphics like Royal Enfield branding and pinstriping. Star Silver has a cleaner look without any additional markings.
- Mechanically, the Bullet 350 remains unchanged. It uses the same 346cc single-cylinder air-cooled engine, producing 19.8hp and 28Nm of torque.
- The engine is paired to a 5-speed gearbox. Suspension duties are handled by telescopic forks up front and twin shocks at the rear.
- Braking comes from a 280 mm disc in the front and a 153 mm drum at the back. The Bullet 350 continues to have a traditional round headlamp.
- The new Military Silver colors pay homage to the Bullet’s heritage as a military dispatch motorcycle. The matte paint scheme accentuates its vintage looks.
- The Bullet 350 Military Silver variants are available at Royal Enfield dealerships across India. Pricing remains unchanged, starting from Rs. 1.62 lakh (ex-showroom).